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Why SEO Fundamentals Still Matter in 2026: What Google Really Said in Zurich

Why SEO Fundamentals Still Matter in 2026: What Google Really Said in Zurich

by Vijaya Reddy | Dec 17, 2025 | SEO Services

Every few years, SEO is declared “dead.” And yet, here we are in 2026, still talking about search — only this time with AI, generative answers, and new acronyms like GEO and AEO. Amid all this noise, one statement from Google cut through the confusion. At Google...

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