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Common Mistakes Businesses Make Without a Digital Marketing Consultant

Common Mistakes Businesses Make Without a Digital Marketing Consultant

by Vijaya Reddy | May 7, 2025 | Strategy

In an increasingly digital world, having an online presence is no longer optional—it’s essential. Yet, many businesses try to manage their digital marketing efforts in-house without the guidance of a professional consultant. This often leads to costly mistakes, wasted...
Revolutionizing SaaS Product Marketing with AI

Revolutionizing SaaS Product Marketing with AI

by Vijaya Reddy | Apr 22, 2025 | SEO Services, Strategy

In today’s hyper-competitive digital world, marketing a SaaS product requires more than traditional strategies. With customer behavior shifting constantly and data becoming the core of all decisions, businesses are turning to Artificial Intelligence (AI) to power...
Zepto & Uber’s Pricing Tactics: How Dynamic Pricing Can Boost Your Business

Zepto & Uber’s Pricing Tactics: How Dynamic Pricing Can Boost Your Business

by Vijaya Reddy | Mar 27, 2025 | blog, Strategy

Recently, an interesting observation surfaced on Zepto, a leading quick-commerce platform—users noticed a significant price difference for the same product based on their device type. Screenshots revealed that 500 grams of capsicum cost Rs 21 on an Android device but...
Closed Strategy and Open Strategy In Customer Service Through Social Media

Closed Strategy and Open Strategy In Customer Service Through Social Media

by Sreeja Y | May 18, 2021 | Strategy

Closing the Customer Service Channel to answer your customer complaints on Social Media? Think twice before you shut it off…! With the social media everywhere, people are more concerned about their image on social media. Days are gone when social media was just to...

Recent Posts

  • Common Mistakes Businesses Make Without a Digital Marketing Consultant
  • SEO vs SXO: Why Your Website Needs More Than Just Rankings
  • Revolutionizing SaaS Product Marketing with AI
  • Local SEO Tips for Multiple Locations: A Complete Guide to Boost Visibility
  • AEO is the New SEO: Are Traditional SEO Strategies No Longer Sufficient?

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