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Zepto & Uber’s Pricing Tactics: How Dynamic Pricing Can Boost Your Business

Zepto & Uber’s Pricing Tactics: How Dynamic Pricing Can Boost Your Business

by Vijaya Reddy | Mar 27, 2025 | blog, Strategy

Recently, an interesting observation surfaced on Zepto, a leading quick-commerce platform—users noticed a significant price difference for the same product based on their device type. Screenshots revealed that 500 grams of capsicum cost Rs 21 on an Android device but...

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