If you’re investing in SEO, your report shouldn’t just be a list of numbers — it should tell the story of your brand’s digital journey. At iBrandLabs, we believe a powerful SEO report bridges strategy and results, helping brands make data-driven decisions with confidence.
But what exactly should an SEO report include?
Whether you’re an agency creating reports for clients or a business owner tracking your online performance, here’s a comprehensive breakdown of what an SEO report must cover.
1. Website Health & Technical Audit
Your website’s performance lays the foundation for SEO success. This section should include:
Crawlability & Indexability: Any blocked resources or pages not being indexed?
Mobile-Friendliness: Is your website responsive and optimized for mobile devices?
Page Speed: How fast does your website load?
Broken Links/404 Errors: Identify and fix dead ends.
Sitemap & Robots.txt issues.
🔍 Why it matters: Google prioritizes websites that offer a seamless, user-friendly experience.
2. Keyword Rankings
This is often the first thing stakeholders check — but it’s only valuable when contextualized.
Current keyword positions
Ranking progress over time (weekly/monthly)
Target vs. non-target keyword rankings
High-opportunity keywords
📈 iBrandLabs Tip: Highlight movement, not just position. A keyword moving from position #25 to #8 is more valuable than a keyword stuck at #1 with no conversions.
3. Organic Traffic Insights
Google Analytics and Google Search Console data should be included to show:
Total Organic Sessions
New vs. Returning Users
Traffic by Device (mobile vs. desktop)
Top Landing Pages from Organic Search
CTR (Click-Through Rate) from SERPs
💡 Key Insight: Look at quality, not just quantity. More traffic doesn’t always mean better performance.
4. Backlink Profile Analysis
Backlinks remain a crucial ranking factor. Your report should include:
Number of New & Lost Backlinks
Referring Domains
Link Quality (DA/PA)
Anchor Text Distribution
Toxic Backlinks (if any)
🔗 Why it matters: Building strong backlinks enhances domain authority and trust with search engines.
5. On-Page SEO Updates
This shows the actual optimizations done, such as:
Meta Tags Optimization
Content Edits/Enhancements
Internal Linking Structure
Schema Markup Implementation
Image ALT Text and File Optimization
🛠️ iBrandLabs Approach: We document all changes transparently so clients know where their investment is going.
6. Content Performance
If content is king, you need to track its kingdom. Include:
Top Performing Blog Posts
New Pages/Blogs Published
Bounce Rate per Page
Average Time on Page
Pages with Low Engagement (for revamp)
✍️ Pro Tip: Always align content performance with user intent and search trends.
7. Local SEO (If Applicable)
For businesses targeting local customers, track:
Google Business Profile Performance
Local Keyword Rankings
Map Pack Visibility
Local Reviews & Ratings Analysis
NAP Consistency Across Directories
📍 iBrandLabs Bonus: We often include competitor snapshots in the same location to spot quick-win opportunities.
8. Conversion Metrics
Ultimately, SEO should lead to conversions. Include:
Goal Completions (Forms, Calls, Downloads)
Conversion Rate from Organic Traffic
Leads/Sales Generated
Micro-Conversions (like newsletter sign-ups)
💰 Real ROI: Reports should clearly show the path from search to sale.
9. Competitor Analysis
Compare your performance with competitors:
Keyword Overlap
Domain Authority Comparison
Content Gaps
Link Building Strategy Insights
🚀 Why it’s essential: You don’t need to be #1 on Google — just ahead of your competitors.
10. Actionable Insights & Next Steps
End every report with clear takeaways:
What worked well this month
What needs improvement
New opportunities identified
Next month’s plan of action
📊 iBrandLabs Focus: We don’t just deliver data. We deliver direction.
Final Thoughts
An SEO report should not be a data dump. It should be a strategic tool that empowers decision-makers and aligns all marketing efforts. At iBrandLabs, we customize SEO reports for each client, ensuring they are not only comprehensive but also easy to understand and act upon.
Whether you’re a startup, SME, or enterprise brand — if your current SEO report feels confusing or underwhelming, it’s time for a change.
📩 Ready for a smarter SEO strategy? Contact iBrandLabs today and let’s build your brand visibility the data-driven way!